Topic outline
- General
- Session 1: Essentials of Segmentation with Machine Learning
- Session 2: In-Depth Machine Learning for User Segmentation
- Session 3: User Segmentation using Machine Learning (Practice)
- Session 4: User Segmentation using Machine Learning (Practice)
- Session 5: Introduction to Microsite Analytics
- Session 6: Microsite Analytics Hands-on
- Session 7: Microsite Analysis Hands-on
- Final Exam