A Research Collaboration Project by :
E-Commerce Business Optimization
During the Pandemic
Amidst the covid-19 pandemic, a lot of industries were impacted and resulted in underperforming businesses. However, the e-commerce business on the contrary is experiencing the increase in transaction because of the customer behavior’s shifting. The lockdown made the people have limited access to get the basic needs, thus they see the e-commerce marketplace as the best alternative to fulfill the needs.
Though the increase seems promising and going to be stable, Bank Mandiri and IYKRA realized the necessity to support the e-commerce’s merchants to be able to keep the performance and improve it to become better. Data and business analytics are surely the best approach to determine the best strategy that we can recommend to them.
Bank Mandiri and IYKRA decided to conduct a research collaboration to find the method to optimize the e-commerce business and provide the best approach for the merchants.